Post Format Templates
Ready-to-use templates for different platforms and content types.
Contents
- LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To)
- Twitter/X Thread Templates (The Tutorial Thread, The Story Thread, The Breakdown Thread)
- Instagram Templates (The Carousel Hook, The Reel Script)
- Hook Formulas (Curiosity Hooks, Story Hooks, Value Hooks, Contrarian Hooks, Social Proof Hooks)
LinkedIn Post Templates
The Story Post
B0
The Contrarian Take
B1
The List Post
B2
The How-To
B3
Twitter/X Thread Templates
The Tutorial Thread
B4
The Story Thread
B5
The Breakdown Thread
B6
Instagram Templates
The Carousel Hook
B7
This is the generic shape. For five full slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with selection guidance and per-slide copy slots, see carousel-frameworks.md.
The Reel Script
B8
Hook Formulas
The first line determines whether anyone reads the rest.
Curiosity Hooks
- "I was wrong about [common belief]."
- "[Outcome] usually comes down to [specific, surprising cause]."
- "[Impressive result] in [surprisingly short time]."
- "Nobody talks about [insider knowledge]."
Story Hooks
- "Last week, [unexpected thing] happened."
- "I almost [big mistake/failure]."
- "3 years ago, I [past state]. Today, [current state]."
- "[Person] told me something I'll never forget."
Value Hooks
- "How to [desirable outcome] (without [common pain]):"
- "[Number] [things] that [outcome]:"
- "The simplest way to [outcome]:"
- "Stop [common mistake]. Do this instead:"
Contrarian Hooks
- "Unpopular opinion: [bold statement]"
- "[Common advice] cost us [specific result]."
- "I stopped [common practice] and [positive result]."
- "Everyone says [X]. In our [N] [accounts/clients/tests], [Y]."
Social Proof Hooks
- "We [achieved result] in [timeframe]. Here's the full story:"
- "[Number] people asked me about [topic]. Here's my answer:"
- "[Authority figure] taught me [lesson]."