One-Pager Templates

Templates for different one-pager use cases, with layout guidance and copy prompts.

Product Overview One-Pager

The default one-pager. Introduces your product to someone who knows nothing about you.

Structure

B0

Copy Prompts

• Headline: "What do you do, in one sentence, that makes someone say 'tell me more'?"
• Problem: "What is your buyer struggling with before they find you?"
• Differentiators: "If you could only tell them 3 things, what would make them choose you?"

Use-Case Specific One-Pager

Tailored to a specific workflow, vertical, or problem. More targeted than the product overview.

Structure

B1

When to Use

• Different buyer personas need different one-pagers
• Industry-specific versions (healthcare, fintech, e-commerce)
• Use-case versions (reporting, onboarding, security)

Post-Meeting Leave-Behind

Designed to reinforce a conversation that already happened. Summarizes what you discussed and proposes next steps.

Structure

B2

Tips

• Send within 24 hours of the meeting
• Reference specific things they said (shows you listened)
• Keep proposed next steps concrete and time-bound
• This is the asset your champion forwards to their boss

Champion Enablement One-Pager

Designed specifically for your internal champion to share with their team and leadership. Written to make them look smart.

Structure

B3

Why This Works

• Written in the champion's voice, not yours
• Answers the questions their boss will ask
• Includes peer proof from companies they respect
• Clear ask and timeline to drive internal momentum

Layout Guidance

Visual Hierarchy

1. Headline — Largest text, top of page, immediately communicates value
2. Section headers — Bold, clear, act as scannable anchors
3. Body text — Short sentences, bullet points preferred over paragraphs
4. Proof elements — Metrics and quotes should visually stand out (larger font, color, or callout box)
5. CTA — Prominent placement, bottom of page or bottom-right

Whitespace

• Margins: at least 0.75" on all sides
• Space between sections: enough to visually separate (don't cram)
• If it feels crowded, cut content. Never shrink font below 9pt.

Font Sizing

Color

• Use brand colors for headers and accents
• Keep body text dark (black or near-black) on white
• Limit accent colors to 1-2 for visual consistency
• Use color to draw attention to metrics and CTAs

File Format

• PDF for email attachments and leave-behinds
• Google Slides / PowerPoint for editable versions reps can customize
• Always include both — reps will customize, prospects want clean PDFs