Profile Templates
Ready-to-use templates for competitor profile sections and the summary document.
Contents
- Quick Scan Template
- Summary Comparison Table
- Positioning Map
- Competitive SWOT
- Profile Update Changelog
Quick Scan Template
Abbreviated profile for when speed matters more than depth.
B0
Summary Comparison Table
Use after profiling all competitors to create a side-by-side view.
B1
Positioning Map
Visual representation of where competitors sit along two key dimensions. Choose the two axes most relevant to your market.
Common Axis Pairs
| Market Type | X-Axis | Y-Axis |
|---|---|---|
| SaaS tools | Simple → Complex | Cheap → Expensive |
| Developer tools | Low-code → Code-first | Individual → Team |
| B2B platforms | SMB-focused → Enterprise-focused | Point solution → Platform |
| Content tools | Template-driven → Custom | Self-serve → Managed |
Format
B2
Competitive SWOT
Per-competitor SWOT relative to your product.
B3
Profile Update Changelog
Append to the bottom of any profile when updating it.
B4