A/B Test Templates Reference
Templates for planning, documenting, and analyzing experiments.
Contents
- Test Plan Template
- Results Documentation Template
- Test Repository Entry Template
- Quick Test Brief Template
- Stakeholder Update Template
- Experiment Prioritization Scorecard
- Hypothesis Bank Template
Test Plan Template
B0
Results Documentation Template
B1
Test Repository Entry Template
For tracking all tests in a central location:
B2
Quick Test Brief Template
For simple tests that don't need full documentation:
B3
Stakeholder Update Template
B4
Experiment Prioritization Scorecard
For deciding which tests to run:
| Factor | Weight | Test A | Test B | Test C |
|---|---|---|---|---|
| Potential impact | 30% | |||
| Confidence in hypothesis | 25% | |||
| Ease of implementation | 20% | |||
| Risk if wrong | 15% | |||
| Strategic alignment | 10% | |||
| Total |
Scoring: 1-5 (5 = best)
Hypothesis Bank Template
For collecting test ideas:
B5