ASO Audit Report Template
Use this structure for all ASO audit reports.
Header
B0
Score Card
B1
Grade scale per dimension: 9-10 = A, 7-8 = B, 5-6 = C, 3-4 = D, 1-2 = F
Top 3 Quick Wins
Highest-impact changes that take under 1 hour:
B2
Detailed Findings
Title & Subtitle Analysis
B3
Description Analysis
B4
Visual Assets Analysis
B5
Ratings & Reviews Analysis
B6
Metadata & Freshness
B7
Conversion Signals
B8
Keyword Suggestions
B9
Note: Without paid ASO tools, exact search volume is unavailable. These suggestions are based on category analysis, competitor metadata, and semantic relevance. Validate with AppTweak, Sensor Tower, or MobileAction for volume data.
Competitor Comparison (if applicable)
B10
Priority Action Plan
Ordered by impact (high to low), grouped by effort:
B11
Limitations
Always include this section:
> What this audit cannot measure without paid ASO tools: > > - Exact keyword search volume and difficulty scores > - Historical keyword ranking positions > - Download and revenue estimates > - Apple keyword field contents (hidden from public view) > - Install conversion rate data (only available to app owner in console) > - A/B test results from previous experiments > > For these data points, consider using AppTweak ($69/mo), Sensor Tower, or > MobileAction ($69/mo).